According to social media rating firm Kred, our associated Twitter account is a top 1% of social media influencer globally. (Our Kred score, 751 at the original time of this writing, has since gone higher.) Thought we’d share the Kred badge as our Picture of the Day on our Instagram account.
Multiple, third-party social media ratings firms, have consistently put us in the top 1 to 5% of social media influencers globally. We also a high Klout rating, and earlier social media rating firm Magnific ranked us among the most influential locally in Los Angeles.
These social media rankings are, of course, an example of analytics (and, potentially, big data). Different rating firms (and techniques) have advantages and disadvantages. Kred’s claim to fame is that they are using a completely open ranking methodology. This is unlike most of their competitors, which feel a need to keep their algorithms secret to prevent gaming, among other issues. However, Kred’s rankings nevertheless correlate fairly well with rankings by other companies. So it’s nice to have open insights into what is normally an opaque, black-box algorithm that computes these score at other social media rating agencies.
Social media ratings can be controversial. Some insist that blog traffic (or even sales revenue) are the only metrics that should count. Others point that these social media rating agencies’ business models may influence their score. (For example, if they try to identify influencers on behalf of advertisers selling to teenagers, engagement by that demographic might unduly weigh the scores.)
You might be wondering, “who really reads this blog?” (After all, many of the comments to some of the posts on here are made on social media channels and might show directly on this site.) Occasionally we do get notable people reading our stuff. (We hope they’ll be kind enough to correct the inevitable mistakes.) This original blog post, for example, was retweeted by the president of a European country.
That being said, since multiple 3rd parties say our social media content is good (or at least “influential”), why not join our site or subscribe to one of our social media channels while you’re here?